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UID:5167423:Event:36701
DTSTAMP:20260424T152619Z
SUMMARY:1964 New Ford Mustang Introduced
DESCRIPTION:The original Ford Mustang debuted on April 17, 1964, at th
 e attractive price of $2,368. Dealers were inundated with requests for
  the sleekly-styled new vehicle. In Garland, Texas, 15 customers thron
 ged to bid on the same Mustang. The winning bidder resorted to sleepin
 g overnight in his new car so that it wouldn’t be sold out from unde
 r him before his check could clear.\nFord initially forecasted annual 
 sales of about 100,000 units. On the first day alone, dealers took 22,
 000 Mustang orders. Shortly after its introduction, the fledgling vehi
 cle’s success was official when it was featured on the racetrack as 
 the pace car for the 1964 Indianapolis 500. During the Mustang’s fir
 st 12 months on the market, sales built to an astounding 417,000. With
 in two years, sales had catapulted to one million.\n“When the Mustan
 g was unveiled, the reaction was so positive that there was no doubt i
 t was going to be a success,” recalls Joe Oros, chief designer of Fo
 rd’s original pony car – dubbed the 1964½, because it was launche
 d at an unusual halfway point during the year.\nDon Frey, Product Plan
 ning Manager for the original Ford Mustang, says he knew the car was g
 oing to be a hit months earlier when the design team gave Ford employe
 es a sneak peek at one of the prototypes. “We built the first protot
 ype in an experimental garage, and employees flooded the place to see 
 it. Their reaction was spectacular, and it was very revealing to us. W
 e knew the car was going to be roaring success from the start.”\nFre
 y says he believes the car had such dramatic appeal because the stylin
 g was very unusual for its day. “The design was very European, parti
 cularly the front end. There was no other car like it in North America
  at that time.” Another facet of the original Mustang’s appeal was
  that it was made to suit the tastes of a wide range of customers; ava
 ilable models included economical “base,” high-performance and lux
 ury variants, which featured the most extensive roster of options Detr
 oit had offered to date. Three distinct body styles were manufactured,
  as well - convertible, hardtop and fastback.\n“Mustang was designed
  to be designed by you,” an original print ad declared. And it was t
 rue. Everyone who owned a Mustang believed no one else had a vehicle l
 ike his, and yet the Mustang had enduring universal appeal. Despite it
 s status as an icon of automotive lore, the Mustang remains as wildly 
 popular as ever with enthusiasts everywhere.\n\nFor more information v
 isit https://northeastwheelsevents.com/events/1964-new-ford-mustang-in
 troduced
DTSTART:20140417T040000Z
DTEND:20140418T035900Z
CATEGORIES:historic, milestone
LOCATION:National and regional
WEBSITE:http://corporate.ford.com/vehicles/ford-mustang-story
URL:http://corporate.ford.com/vehicles/ford-mustang-story
CONTACT:
ORGANIZER:Henry Ford II and Lee Iocacca
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ATTENDEE;ROLE=REQ-PARTICIPANT;PARTSTAT=ACCEPTED;RSVP=TRUE;CN="Pamela H
 irschhorn":https://northeastwheelsevents.com/profile/PamelaHirschhorn
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